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Michael Schrage

The Innovator's Hypothesis: How Cheap Experiments are Worth More than Good Ideas

One of the biggest innovation challenges that organisations face is making the transition from talking about innovation to actually doing it. This book is a great remedy to that problem. Schrage's last book, Who Do You Want Your Customer to Become? is an under-appreciated gem, and this one is just as good.

His solution to the innovation is to try more stuff. And the book outlines a structured approach to doing this. The idea is to get 5 teams of 5 people to build 5 experiments that they can execute in 5 weeks. The numbers don't matter so much it's the spirit of this approach that is important. The experiences that Schrage recounts here are consistent with mine - once you get people testing ideas, and then making data-driven decisions, your innovation capability improves.

There are plenty of books around that make the case for why innovation is important. But this is one of the best for figuring out what you should do once you buy that argument. If your organisation follows the steps in this book, it will become more innovative.

Título original The Innovator's Hypothesis: How Cheap Experiments are Worth More than Good Ideas
Idioma Inglés
Publicación 2014
Editorial The MIT Press
Categoría Economía y Derecho


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