BUSCADOR

AUTORES

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ÚLTIMAS NOTICIAS

TOP LIBROS

Erik Qualman

Subtitled: How social media transforms the way we live and do business

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

Lists the top ten easy opportunities that companies and organization miss when it comes to social media
Describes where social media should reside in an organization and the necessary building blocks for success
Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success.

Idioma Inglés
Publicación 2009
Editorial Wiley
Categoría Informática


Descargar Socialnomics de Erik Qualman