Corporate identity: Making business strategy visible through design
Wally OlinsIn Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base and the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola,BMW,Apple,and Sony.
Idioma Inglés
Publicación 1990
Editorial Harvard Business School Press
Categoría Economía y Derecho
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